Barely two decades ago the shopping experience was firmly rooted in the tangible world of display racks, changing rooms and checkout counters. Today, modern retail as we knew it has completely transformed and conformed to the digital age. Covid-19 has supercharged all things tech, propelling industries like retail well into the future in the process to overcome new challenges. According to IBM’s 2020 U.S. Retail Index report, the pandemic has accelerated the shift to digital